Phospholipid-Bound Omega-3 Wins Buyers Seeking Better Absorption
Krill and marine phospholipid products claim higher absorption and less aftertaste, and buyers pay premiums for them over ethyl esters. Phospholipid-Bound Omega-3 Softgels grows about 9.8% a year, and gross margins run 42% to 56% against 26% to 36% for ethyl ester products. The trend needs bioavailability studies, krill supply security and oxidation control to hold premium pricing. Krill oil carries phospholipids and astaxanthin, which brands promote for heart and joint health, and Aker BioMarine's certified Antarctic fishery supports sustainability claims. Buyers accept higher prices when the label shows absorption data and freshness results.
Market Impact: cardiovascular disease kills 19 million yearly








