Hazelnut Milk Market 2024-2034: Trends & Growth Insights
Market Overview
The global hazelnut milk market is on a strong growth trajectory, with the market size projected to grow from USD 87 million in 2024 to USD 191 million by 2034, driven by a robust CAGR of 9.3%. As consumers shift toward healthier, plant-based food and beverage options, the demand for nut-based milk, particularly hazelnut milk, is on the rise.
Hazelnut milk is not only a popular alternative for individuals with lactose intolerance but also appeals to consumers following vegan, plant-based, and flexitarian diets. Increasing application in beverages, desserts, bakery products, and functional drinks is propelling market growth. The surge in e-commerce adoption and growing demand for organic, clean-label, and non-GMO products is further supporting the growth of this sector.
Market Trends for Hazelnut Milk Market
1. Rise in Plant-Based and Vegan Diets
With more consumers embracing vegan and plant-based lifestyles, the demand for plant-based milk alternatives like hazelnut milk is skyrocketing. This trend is being driven by health-conscious consumers looking for lactose-free, cholesterol-free, and sustainable options.
2. Innovations in Flavors and Blends
Manufacturers are introducing unique hazelnut milk blends with flavors like vanilla, chocolate, and coffee to meet consumer demand for diverse and indulgent tastes. Functional blends, which include adaptogenic herbs like turmeric and ashwagandha, are also being introduced to attract health-focused consumers.
3. Focus on Sustainability and Eco-Friendly Packaging
With growing concerns over environmental sustainability, brands are focusing on eco-conscious packaging. Packaging innovations like biodegradable cartons, plant-based plastics, and glass bottles are becoming standard practices for market leaders. Subscription-based delivery models with reusable packaging are also gaining traction.
4. E-commerce Boom Driving Growth
Online retail sales of hazelnut milk are booming, fueled by growing consumer preference for convenience and home delivery. Companies are leveraging e-commerce platforms to offer subscription services, allowing consumers to receive fresh hazelnut milk at regular intervals.
Market Size & Growth Projections for Hazelnut Milk Market
| Market Attribute | 2024 | 2034 | CAGR (2024-2034) |
| Market Size (USD) | 87 million | 191 million | 9.3% |
| Leading Form | Liquid | Liquid | — |
| Dominant Sales Channel | Supermarkets | Supermarkets | — |
Growing Demand & Key Drivers for Hazelnut Milk Market
1. Growing Adoption of Vegan and Flexitarian Diets
The surge in vegan and flexitarian diets is a primary driver of the hazelnut milk market. People are actively reducing dairy consumption in favor of plant-based alternatives. The growing awareness of environmental sustainability and animal welfare is also contributing to the increase in demand for nut-based milk.
2. Rising Health Awareness
Hazelnut milk is perceived as a healthier, cholesterol-free, and lactose-free option. Packed with essential nutrients like vitamin E, antioxidants, and healthy fats, it is marketed as a superfood for health-conscious consumers. This is further supported by the trend of clean-label, non-GMO, and gluten-free diets.
3. Application in Culinary & Functional Food Sectors
Hazelnut milk is not just a beverage—it is used as an ingredient in confectionery, desserts, baked goods, and functional drinks. Its creamy texture and nutty flavor enhance the taste of dishes and snacks, making it a preferred ingredient for foodservice providers.
Segment & Category Analysis in Hazelnut Milk Market
| Category | Sub-Categories | Market Share (2024) |
| Form | Liquid, Powder | 67.8% (Liquid) |
| End User | Food & Beverage, Nutraceuticals, Baby Food, Personal Care, Pharmaceuticals | 58% (Food & Beverage) |
| Sales Channel | Supermarket, Hypermarket, Online Retail, Others | 34.5% (Supermarket) |
Segment Insights for Hazelnut Milk Market
- Form: The liquid form of hazelnut milk dominates the market, accounting for 67.8% of the total share. The ready-to-drink nature of liquid milk is more convenient for consumers, making it a preferred option in retail and e-commerce channels.
- End User: The Food & Beverage sector is the primary consumer of hazelnut milk. Its use in desserts, smoothies, and lattes is driving growth in this segment.
- Sales Channel: Supermarkets lead the distribution of hazelnut milk, accounting for 34.5% of sales. The growing number of health-conscious shoppers frequenting supermarkets and their convenience of purchase contribute to this dominance.
Key Growth Regions in Hazelnut Milk Market
| Region | CAGR (2024-2034) | Growth Drivers |
| United States | 8.0% | High consumer demand for vegan alternatives |
| Asia-Pacific | 8.6% | Rising vegan population, increasing health consciousness |
| Europe | 8.5% | High demand for plant-based dairy replacements |
| Middle East & Africa | 8.4% | Expanding retail sector and growing disposable incomes |
| Latin America | 8.2% | Rising adoption of flexitarian diets and plant-based food preferences |
Restraining Factors in Hazelnut Milk Market
- Regulatory Compliance Issues: Regional regulations around the use of the term “milk” for plant-based products can hinder market growth.
- High Cost of Raw Materials: Hazelnuts are a premium ingredient, and their fluctuating prices may affect production costs.
- Allergen Risks: As nut allergies rise, some consumers avoid nut-based milk, limiting potential market growth.
Competitive Landscape in Hazelnut Milk Market
| Company | Market Share | Competitive Strategy |
| Danone S.A. | 20% | Investment in eco-friendly production |
| The Hain Celestial Group | 18% | Focus on clean-label products |
| Blue Diamond Growers | 15% | Expansion in e-commerce and DTC sales |
| Nestlé S.A. | 12% | Introduction of new flavored hazelnut milk |
| SunOpta Inc. | 10% | Use of organic and sustainable ingredients |
End-Use Industries
Company Overview & Competitive Insights for Hazelnut Milk Market
The hazelnut milk market is driven by both large conglomerates and niche players. Companies like Danone, Blue Diamond Growers, and The Hain Celestial Group lead the industry, while smaller brands like MALK Organics focus on clean-label and organic products. Companies are employing aggressive marketing strategies to capture market share, including partnerships with social media influencers and collaborations with foodservice providers.
Key Information in Competitive Landscape:
- Revenue Analysis
- Market Share Analysis
- Company Evaluation Matrix
- Start-up/SME Evaluation
- Competitive Scenario
📢 Contact our advisory team to learn more about established and emerging players in the hazelnut milk market!
Frequently Asked Questions (FAQs) for Hazelnut Milk Market
1. What is the projected market size of the hazelnut milk market by 2034?
- The market is expected to reach USD 191 million by 2034.
2. What is the growth rate of the hazelnut milk market from 2024 to 2034?
- The market is expected to grow at a CAGR of 9.3%.
3. Which region shows the most growth potential?
- Asia-Pacific is expected to grow at a CAGR of 8.6%, driven by the increasing number of vegans.
4. Who are the leading players in the market?
- Major players include Danone, Hain Celestial, Blue Diamond Growers, Nestlé, and SunOpta Inc.
Take Action Now!
📞 Contact us today to access the full report and propel your business forward!