Low-Cost Carriers Invest in Premium Beverage Programs
Low-cost carriers across major markets are investing in premium coffee and beverage systems to capture ancillary revenue, treating galley equipment upgrades as a direct revenue driver rather than a pure cost center. MMA's primary survey found more than 44% of surveyed airline procurement heads have added or are actively adding premium beverage equipment to at least one fleet segment since 2024, a meaningful shift from prior minimal-galley strategies. Suppliers including Bucher Group and Sell GmbH have both expanded dedicated beverage system production capacity since 2024 to capture this ancillary-revenue-driven demand shift industry-wide.
Market Impact: Cited by 49%+ of engineering leads








