Coated Freeze-Dried Fruit Moves Into Mainstream Retail and Online Snacking
Chocolate-covered, yogurt-coated and flavoured freeze-dried fruit pieces now sell through supermarkets, warehouse clubs and e-commerce, aimed at shoppers who treat crunchy fruit as a treat. Coated and Snack-Ready Freeze-Dried Fruit grows about 10.5% a year, and gross margins run 30% to 42%. The trend needs consistent coating, moisture control and strong packaging, and it rewards brands with retail relationships and social media reach, while added sugar and fat weaken the clean-label case, and private label copies popular lines within months at 20% lower prices. Brands with strong retail ties gain the most.
Market Impact: utilisation runs 58-74% of capacity








