Premium pet food absorbs process cost grocery never could
Raw nutrition preserved without heat is a claim premium pet owners pay for readily, at price points per kilogram that grocery shoppers refuse for their own food, which makes pet the one application that comfortably absorbs the 6.2 kilowatt hours per kilogram the process consumes. The segment compounds at 11.1% against 7.4% for the market. Ingredient cost is also higher, since the meat and organ inputs premium formulations use are expensive before any drying happens. Contract capacity for pet formats is now genuinely tight in several regions, which is unusual for a process anybody can buy equipment for.
Market Impact: Retains 94% on rehydration quality








