Brands Replace Gelatin and Whey Shells With Plant Protein
Vegan positioning and allergen concerns push flavour houses to replace gelatin and whey with pea, rice, and potato protein as wall materials. Plant protein wall materials grow about 10.2% a year from a small base and sell at premiums of 30% to 90% over starch carriers. The trend needs emulsification performance and taste-neutral proteins, and it rewards suppliers with protein processing skill and clean-label credentials. Cost control separates leaders from followers. Clear specifications build buyer trust. Small houses feel every input swing. Technical reach compounds over time. Brands reward consistency over novelty.
Market Impact: encapsulated flavours grow about 7% yearly








