Programme Products Convert Transactional Customers Into Contracted Ones
Membership and jet card products give the customer guaranteed availability at a fixed hourly rate and give the operator prepaid cash and predictable demand, which is a considerably better business than quoting every trip individually. Programme revenue now represents 29% of the total and grows at 10.8% against a market rate of 7.2%. Operators without a programme product depend on brokers for demand and hold no customer relationship of their own at all. A relationship the operator owns is worth considerably more than a trip it merely happens to fly.
Market Impact: Replaces 2 flight connections








