Whole-Grain and High-Fibre Pasta Lifts Demand for Whole-Grain Durum Flour
Health-focused shoppers and dietary guidelines encourage whole grains, and pasta brands are launching whole-grain, high-fibre, and high-protein lines that use whole-grain durum flour. Whole-grain pasta sales in the United States and Europe grew at high single digits, and retailers add shelf space for ranges that combine fibre with familiar taste. Whole-grain durum flour sells at 15% to 30% above refined semolina. Milling techniques that separate and recombine bran and germ improve taste and colour, and pasta makers value consistent grain sourcing to avoid bitterness, so suppliers with quality control gain approved supplier status.
Market Impact: Algeria consumes about 20 kg








