On-Demand Manufacturing Accelerates Direct-to-Garment Print Adoption
Growing brand demand for on-demand and small-batch manufacturing, increasingly codified through formal supply chain flexibility requirements at major apparel companies, is pushing manufacturers to replace conventional screen printing with direct-to-garment digital systems as a routine production requirement rather than an occasional premium upgrade. This shift is converting what was once a specialized niche into an increasingly mainstream procurement category at leading apparel brands pursuing reduced inventory risk and faster design-to-shelf timelines. Manufacturers still relying exclusively on conventional screen printing risk losing brand contracts to competitors already offering validated digital printing alternatives at comparable color accuracy standards.
Market Impact: Adds 42,000 new printer installations annually








