Pea and Pulse Proteins Displace Soy in Premium Formulations
Brands are removing soy and wheat from meat alternatives and moving to pea, fava, chickpea, and blended proteins to meet allergen and clean-label expectations, especially in Europe and North America and increasingly in Korea. Suppliers invest in protein fractionation, deflavoring, and new die designs to match the fibrous texture of soy. Pea-based texturized protein commands higher prices, and buyers sign multi-year agreements with processors that can guarantee consistent supply and flavor. Korean and Japanese buyers also ask for halal and allergen documentation, and suppliers that publish sensory panel results and lot testing win trial orders more quickly.
Market Impact: plant-based ready meals growing 14% annually








