Protein Enrichment Moves Across Yoghurt, Milk Drinks, Cheese Snacks
High-protein yoghurt, milk drinks, cottage cheese, and cheese snacks now sit in most large grocery chillers, priced 30% to 80% above standard products, and protein-focused launches grow 20% to 30% a year. Protein-enriched dairy holds about 12% of category value. Gross margins reach 26% to 36%. The trend needs filtration capacity and clear claims, and it rewards dairies with scale, research, and retailer trust. Distribution reach compounds over time. Shoppers reward consistency over novelty. Retail contracts decide renewal. Supply reliability decides brand rankings. Margins follow sourcing discipline. Retail buyers review suppliers every season.
Market Impact: India consumes about 80 kilograms yearly








