Major Jewelry Chains Formalize Lab-Grown Assortments
Leading US jewelry retailers have expanded dedicated lab-grown diamond assortments to cover roughly 35 percent of engagement ring inventory, up sharply from a marginal share several years ago across most major retail chains. This retailer-driven mainstreaming is normalizing lab-grown as a legitimate bridal category rather than a budget compromise, pulling younger buyers who prioritize size and clarity per dollar toward CVD stones over comparably priced smaller mined diamonds. Retailers report lab-grown assortments now generate meaningfully higher gross margin percentage than mined diamond sales, even as absolute per-stone revenue runs lower across most price categories.
Market Impact: Resolves trust for 100% of stones








