Manufacturers Gave Away The Product That Started This
Fleet tracking was sold as a subscription for a decade and is now fitted as standard on around 89% of new machines, because location and utilisation data protect residual values, support financing decisions and enable recovery when payments stop. The manufacturer has reasons to want that data whether the contractor pays or not. Fleet utilisation and idle tracking consequently compounds at 5.6% while functions nobody has an equivalent reason to bundle grow several times faster. The category grew by losing its original product entirely. Nobody planned that outcome and everybody lives with it.
Market Impact: Safety monitoring compounds at 14.6%








