Retailers Rapidly Adopt Certified Meat and Poultry Wrap Formats
Major grocery retailers pursuing plastic-free positioning and reduced spoilage liability exposure are increasingly specifying certified compostable meat and poultry wraps with documented moisture barrier testing, rather than the conventional cling film formats that dominated the category when certified barrier capacity was smaller in prior years. This shift commands meaningfully higher unit cost than conventional cling film given the added barrier engineering and certification testing involved across most qualified converters. Retailers report certified meat wrap orders now outpacing conventional cling film orders across several major protein accounts tracked this cycle, a clear reversal from just a few years earlier.
Market Impact: Drives roughly 6% of demand








