Retail Shelf-Ready Merchandising Expands Printed Film Demand
Beverage brand owners are increasingly specifying printed and branded collation film for retail shelf-ready merchandising, since in-store visual presentation now shapes film procurement decisions as directly as cost and seal integrity once did on their own. Roughly 22 percent of new beverage multi-pack specifications since 2023 call for printed branded film, reflecting growing brand recognition that shelf-ready presentation increasingly determines which producers win long-term supply agreements consistently this year nationwide across every major account tracked in this analysis today broadly overall industry wide currently most regional markets served consistently this year nationwide across every major.
Market Impact: Multi-pack volume grew 6% in 2024








