Deforestation Regulation Reshapes Sourcing Requirements Globally
The European Union's deforestation regulation continues pushing major roasters and traders toward full farm-level traceability documentation across their entire green coffee supply base, extending well beyond the voluntary certification programs that historically satisfied most sustainability-conscious buyers in the category and industry. This regulatory trend has become a stronger sourcing catalyst than voluntary certification alone in several major consuming markets recently and consistently across categories. Traders who built documented traceability infrastructure early now command meaningfully stronger positioning with major roaster customers than competitors still catching up on documentation. Most large traders now treat this as a strategic imperative.
Market Impact: Lifts certification investment 19 percent








