Post Ephedra Sports Nutrition Formulators Seek Documented Alternatives
Sports nutrition and weight management supplement formulators continue seeking documented thermogenic alternatives following the historical ephedra ban, with citrus aurantium extract emerging as a preferred choice given its centuries of traditional use history and comparatively better-documented safety profile. Major sports nutrition brands have expanded citrus aurantium inclusion rates in specific formulations targeting fat-burning and energy-support product categories. This sports nutrition demand growth shows no connection to the steady, predictable demand patterns affecting traditional medicine applications, since sports nutrition buyers evaluate thermogenic performance and marketing appeal rather than traditional therapeutic use.
Market Impact: Lifts sports nutrition demand 17 percent








