Shelf Styling Replaces Reading As The Purchase Occasion
Household book ownership has fallen steadily for two decades while this category grew, which only makes sense once the purchase occasion is understood correctly. A styled domestic shelf holds around nine volumes alongside plants, frames and ceramics, and the bookend is bought as a decorative object that happens to lean against them. Participants selling through home decor channels have ranges built accordingly, in sculptural forms and finishes, while those still selling through stationery channels offer functional products into a shrinking office market. Those two ranges no longer overlap in product, in buyer or in the channel that carries them.
Market Impact: India grows 2.6 points faster








