Formulators Push for Documented Potency Standards
Nutraceutical formulators replacing standard fruit-powder concentrates under mounting potency-verification pressure are increasingly specifying suppliers with documented potency certification over standard equivalents in vendor selection decisions across most major nutraceutical-formulation programs. Naturex SA and Kemin Industries Inc have both expanded certified potency capacity over the past two years to serve this growing formulator demand. At least a dozen major nutraceutical brands have qualified new certified potency partnerships since 2023, and suppliers report this shift is meaningfully expanding addressable contract demand across multiple nutraceutical-formulation programs, with several additional brands evaluating comparable programs soon worldwide.
Market Impact: Sustains 5%+ deployment-linked growth yearly








