Formulators Push for Documented Anthocyanin Purity Standards
Beverage brands replacing generic bulk-concentrate programs under mounting clean-label pressure are increasingly specifying processors with documented anthocyanin-purity certification standing over bulk-lot equivalents in vendor selection decisions across most major premium-focused programs. Suntory and AGRANA have both expanded certified purity-testing capacity over the past two years to serve this growing procurement demand. At least a dozen major brands have qualified new certified purity partnerships since 2023, and processors report this shift is meaningfully expanding addressable procurement demand across multiple program categories, with several additional brands evaluating comparable programs soon internationally across the bloc.
Market Impact: Sustains 4%+ deployment-linked growth yearly








