Pet Food Palatants Absorb Premium Concentrate Volume
Pet food humanisation has changed who bids highest for beef concentrate. Palatability coatings on dry kibble and topical applications on premium wet formats both use freeze-dried and high-solids beef concentrate, and pet food formulators tolerate ingredient costs that human soup manufacturers reject outright. American and European premium pet food volumes have grown steadily through 2024 and 2025, and manufacturers increasingly specify single-origin bovine material with full traceability. That specification narrows the qualified supplier list sharply and supports pricing well above the bouillon-grade benchmark, which is why the freeze-dried segment compounds at 9.2%.
Market Impact: Returns 14% of displaced volume








