Sponsor Scarcity Rather Than Technology Sets Pricing
Only around 11 institutions across Latin America actively sponsor third party programmes, and launching under one takes about nine months from agreement to live accounts. A platform without sponsor relationships is selling something its customers cannot actually use, whatever the product does. That scarcity sets pricing across the category and explains why providers with bank relationships command terms that better technology alone never reaches, which newer entrants consistently underestimate before they attempt to launch anything. Relationships take years and rest on a track record with programmes a sponsor has already carried, which is not something engineering effort replaces.
Market Impact: Colombia compounds at 23.4% yearly








