Clean-Label Reformulation Drives Broad Enzyme Substitution
Retailers across North America and Western Europe have removed potassium bromate and several other chemical dough conditioners from more than 60 percent of private label bakery SKUs since 2021, forcing manufacturers to find enzyme-based replacements that preserve dough strength and gas retention during industrial mixing and proofing. Novonesis and International Flavors and Fragrances have both expanded application laboratories specifically to support this reformulation wave, offering bakers custom enzyme blends rather than single-molecule products. This substitution trend is now spreading into food-service and contract manufacturing channels that historically lagged retail on clean-label adoption timelines.
Market Impact: Adoption pulled forward 2-3 years








