Government Millet Programs Push Millet Flour Into Mainstream Packaged Foods
The United Nations declared 2023 the International Year of Millets at India's initiative, and India now includes millets in its public distribution system, school meal programs, and food processing incentives, according to FAO and Indian government announcements. Indian food groups such as ITC, Tata Consumer Products, and Britannia have launched millet flours, biscuits, and ready mixes, and modern retail chains dedicate shelf space to them. Millet flour prices run 20% to 40% above wheat atta, but government purchases and awareness campaigns lift volumes. Africa and Southeast Asia are following with their own sorghum and millet programs, widening the supply base.
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