Alum Crystal Deodorants Drive Personal Care Grade Demand
Natural personal care retail has grown a category built on alum crystal deodorant sticks and sprays, marketed heavily on the absence of conventional antiperspirant salts even though the active is itself an aluminium compound. European Scientific Committee on Consumer Safety opinions have set concentration limits for aluminium in cosmetic products, which brands treat as a compliance framework rather than an obstacle. Demand growth of 7.1% comes with unusually attractive economics, because personal care brands buy small volumes of highly specified material and care far more about heavy metal profiles and consistency than about price per tonne.
Market Impact: Adds 5.4% reagent segment growth








