Almond Milk Displaces Dairy on Mainstream Grocery Shelves
Almond milk now holds roughly 34 percent of the plant-based milk category and has moved from a specialty aisle placement into direct competition with dairy milk on mainstream grocery shelves across North America and Western Europe. Danone and Califia Farms have both expanded production capacity specifically to meet retail demand that has consistently outpaced supply forecasts made just a few years earlier. This mainstreaming trend is pulling almond demand growth well above what whole nut snacking and baking use alone would otherwise generate, effectively creating a second, beverage-driven demand engine for the underlying raw nut supply.
Market Impact: Substitution grows share 5% yearly








