Synthetic Dye Replacement Pulls Spirulina Blue Into Confectionery and Beverages
Food and beverage makers are replacing synthetic blue and green dyes such as Brilliant Blue with spirulina extract, and confectioners, dairy brands, and beverage companies have launched blue and green products colored with phycocyanin. Retailers set additive-free targets, and suppliers develop stabilized grades with better heat, light, and pH tolerance. Premiums of 30% to 60% over standard grades are common for stabilized products, and brands sign annual contracts. Brands report that natural blue lifts consumer perception and social media appeal, and large candy and dairy makers have announced timelines to remove artificial colors from core products.
Market Impact: Red No. 3 revoked in 2025








